The Importance of Storytelling in Organisational Preparedness

The Importance of Storytelling in Organisational Preparedness

ByMelanie Meimoun

By Conducttr In this episode of the International Risk Podcast, we are joined by Robert Pratten, storyteller, risk manager, and CEO of Conducttr, a platform providing high-standard risk simulation scenarios. “Stories are how we make sense of the world”. Organisational preparedness depends on how people interpret events, not just on whether procedures exist. In moments…

Robert Pratten

Robert Pratten

ByMelanie Meimoun

Robert Pratten is a UK-based entrepreneur, transmedia storyteller, and simulation specialist, best known as the founder and CEO of Conducttr, an immersive crisis-simulation and information-operations platform used by governments, defense organizations, and enterprises. Originally trained in marketing and consultancy within the telecommunications sector, his background in narrative design became the foundation of his later work in transmedia…