Episode 348: Disinformation as Risk: Trust, Markets, and Influence

This episode with Thomas Barton, founder of the Council for Countering Online Disinformation (CCOD), explores the growing threat of online disinformation, examining how it has evolved from a political and media issue into a systemic risk for markets, institutions, and businesses. We discuss the often-overlooked domestic drivers of disinformation, how false narratives spread through financial systems to influence trading.

We also consider how organisations continue to underestimate the scale of the threat, often reacting too late, and what this means for crisis preparedness at the executive level. The conversation looks at how CEOs and boards should treat information integrity as a core enterprise risk, as well as the potential for AI to counter disinformation and whether declining public trust can ultimately be restored.

The International Risk Podcast brings you conversations with global experts, frontline practitioners, and senior decision-makers who are shaping how we understand and respond to international risk. From geopolitical volatility and organised crime, to cybersecurity threats and hybrid warfare, each episode explores the forces transforming our world and what smart leaders must do to navigate them. Whether you’re a board member, policymaker, or risk professional, The International Risk Podcast delivers actionable insights, sharp analysis, and real-world stories that matter.

The International Risk Podcast is sponsored by Conducttr, a realistic crisis exercise platform. Conducttr offers crisis exercising software for corporates, consultants, humanitarian, and defence & security clients. Visit Conducttr to learn more.

Dominic Bowen is the host of The International Risk Podcast and Europe’s leading expert on international risk and crisis management. As Head of Strategic Advisory and Partner at one of Europe’s leading risk management consulting firms, Dominic advises CEOs, boards, and senior executives across the continent on how to prepare for uncertainty and act with intent. He has spent decades working in war zones, advising multinational companies, and supporting Europe’s business leaders. Dominic is the go-to business advisor for leaders navigating risk, crisis, and strategy; trusted for his clarity, calmness under pressure, and ability to turn volatility into competitive advantage. Dominic equips today’s business leaders with the insight and confidence to lead through disruption and deliver sustained strategic advantage.