Simon Keslake

Simon Keslake is the Co-Founder and Behavioural Architect of Behavioural Risk Intelligence® (BRI). His focus is on redefining how organisations measure, understand, and manage the most complex human risks – those originating across leadership teams.

BRI is a specialist behavioural economics and psychology consultancy. They combine over 40 years of proprietary behavioural data, peer-reviewed research, and normative benchmarks across FTSE-100 and Fortune 500 teams to uncover the collective patterns that predict strategic failure, risk, and resilience.

The Power of Predictive Insight – by providing a discrete understanding of collective leadership behaviour, they empower organisations to:

• Anticipate: Identify potential behavioural weak spots before they manifest as critical, systemic problems.
• Predict: Forecast the likelihood and impact of specific organisational failure points based on the current team profile.
• Design for Prevention: Proactively shape the organisational environment, governance, and team dynamics to mitigate foreseeable risks.

At the core of our platform is the Behavioural Risk Index®, a proprietary model that quantifies 15 behavioural vulnerabilities across five critical risks that they have proven to derail leadership teams (Decision, Adoption, Relationship, Response, and Conduct). This provides predictive pathways to measure the chances of different types of organizational failure.

How They Partner with Leadership – they help boards, executive teams, and their trusted advisers to:

• Diagnose the behavioural vulnerabilities that drive strategic drift and governance risk.
• Build predictive resilience through data-driven insight.
• Benchmark leadership teams against high-performing peers.
• Integrate behavioural risk metrics into strategy, culture, and ESG frameworks

Their Mission is simple – to make behavioural risk measurable, comparable, and manageable, giving leaders a clear view of the behaviours shaping their organisation’s future.