Today, we are joined by Ted McKenna. Ted is co-author of the bestselling book The JOLT Effect: How High Performers Overcome Customer Indecision, and a founding partner of DCM Insights. He is an accomplished sales and customer experience researcher whose work has appeared in the pages of Harvard Business Review and a sought-after speaker and […]
Tag: DCM insights
Ted McKenna
Ted is one of the most foremost experts in sales and business development. Known for his ground-breaking research, together in collaboration with longtime colleague and business partner Matt Dixon, is a frequent contributor to Harvard Business Review and a co-author of the recent bestselling book The JOLT Effect: How High Performers Overcome Customer Indecision. Ted […]