Ted McKenna

ByBen Lawson

Ted is one of the most foremost experts in sales and business development. Known for his ground-breaking research, together in collaboration with longtime colleague and business partner Matt Dixon, is a frequent contributor to Harvard Business Review and a co-author of the recent bestselling book The JOLT Effect: How High Performers Overcome Customer Indecision.

Ted is also a founding partner of DCM Insights, a boutique consultancy that uses data and research-backed frameworks to help companies attract, retain and grow their customers. Ted’s episode can be found here.

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