Craig Unsworth

Craig Unsworth is a commercially proven portfolio Chief Product Officer and Non-Executive Director who works at the intersection of Private Equity, AI, and product transformation. With two decades of experience and over 60 transactions under his belt,

Craig partners with private equity firms and their portfolio companies to unlock growth, build capability, and accelerate value creation. He’s best known for delivering high-impact, product-led “moonshot” transformations – projects that often begin with complexity and ambiguity and end in remarkable business outcomes. These have included buyouts, PE-to-PE exits, IPOs, and trade sales across SaaS, data, MarTech, and B2B services.

His focus now is not just on the future of product, but on the future of work – especially where people and AI must co-exist.

Alongside hands-on delivery, Craig brings an ongoing commitment to learning. He has added to his lived experience with executive study at Harvard Business School, MIT, Wharton, and the University of Oxford’s Saïd Business School. He is a Fellow of the RSA (FRSA) and a long-time supporter of the UK tech ecosystem, having held leadership roles with ad:tech London, Tech London Advocates, and BIMA. He’s also a sought-after keynote speaker and conference host, having spoken at WIRED Retail, SXSW, Web Summit, Money 20/20, and Singapore Fintech Festival. His clients include Google, Mastercard, P&G, AIPC, and the Financial Times.

Craig also has a substack you can read here http://chieflyproduct.substack.com/

Listen to Dominic and Craig’s conversation on the economic of AI here: